European marketers use AI for efficiency, not customer value

European marketers use AI for efficiency, not customer value

6h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • Forrester finds European marketers focus AI on productivity, not CX
  • Gap grows between AI adoption and customer impact
  • Report urges using AI for differentiation, not just efficiency

RevBots.ai View:

European AI adoption shows classic AI Sprinkler pattern: features over transformation.

Full Story: Forrester Blog →