Marketing execs blind to their own AI maturity ahead of budget season

Marketing execs blind to their own AI maturity ahead of budget season

7h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 75% of marketers use AI but only 16% deploy agentic systems according to Salesforce 2026 data
  • Carnegie Mellon study finds 95% of organizations see zero ROI from AI investments
  • Audit framework helps leaders benchmark actual AI maturity beyond vanity metrics

RevBots.ai View:

Budget conversations require maturity mapping, not just adoption stats.

Full Story: MarTech.org →