Marketing now drives growth momentum more than ever

Marketing now drives growth momentum more than ever

15h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • Growth momentum accelerates buying confidence and team alignment
  • B2B orgs consistently undervalue marketing's contribution to momentum
  • Marketing builds momentum through strategic focus, not just activity

RevBots.ai View:

ARM-stage companies will win by treating marketing as a revenue engineering function rather than a cost center.

Full Story: Forrester Blog →