Meta/Google match rates: The hidden leak draining 45% of your ad budgets

Meta/Google match rates: The hidden leak draining 45% of your ad budgets

11h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Typical 55% match rates mean 45% of uploaded audiences vanish from targeting
  • Privacy changes and walled garden policies continue eroding match rates
  • All downstream metrics (CPM, ROAS) silently calculate against smaller matched audiences

RevBots.ai View:

Teams optimizing creative against half-visible audiences are polishing the wrong side of the apple.

Full Story: MarTech.org →