Physical letters crush cold email with 36% reply rate in German market

Physical letters crush cold email with 36% reply rate in German market

Yesterday
r/sales Tab HopperTH Revenue_leader_pain

The Gist

  • 25 personalized letters to German prospects yielded 9 replies and 5 meetings
  • 36% reply rate vs near-zero for cold email in regulated market
  • Prospects cited 'thoughtful' approach as key differentiator
  • Founder-led team bypassed automation fatigue with analog outreach

RevBots.ai View:

When digital channels fail, Tab Hoppers can exploit untapped analog channels that ARM-stage companies overlook.

Full Story: r/sales →