Trade show prospecting: When vendors become the hunted
The Gist
- Ex-VP turned SDR finds trade show prospecting more effective than cold outreach
- Booth reps often annoyed by vendor pitches during lead capture time
- Late-day approaches work better when booth staff are bored and more receptive
RevBots.ai View:
Trade shows remain high-touch prospecting gold for Tab Hoppers but require timing and empathy for overworked booth staff.
Full Story:
r/sales →
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